GNAYS makes plushies inspired by glam rock and goth wave, britpop swagger and grunge dread—the eras and energies that defined modern music. Each one is designed around a single vibe and produced in small batches: tiny, soft, and built to ride along on bags, keys, and shelves.

“They remind you of someone you love, a song you can’t shake, or just a feeling. Then they go everywhere with you.”

If a sound shaped you, there’s probably a plushie for it. And if there isn’t yet, write us. We’re listening.